Home › Reports › Group Report — March 2026
Group Report — March 2026 60 dealers · 56 comparable · v2 · generated 14 Apr 12:26
Combined + 60 individual reports available
Snapshot AI Insights iX Delivery Funnel Scorecard Reputation Rankings Actions Per-dealer

Total Leads

1,247

▲ 12.4% MoM

Avg CPL

R478

▼ R32 better

Total Views

418k

▲ 8.2%

Action Rate

10.1%

▲ 1.1pp · vs 7% benchmark

Avg Rating

4.6 ★

— stable

Response Rate

96%

▲ 4pp

March in summary. HMG's 60 dealerships generated 1,247 leads on 418k profile views — a Profile Action Rate of 10.1%, comfortably ahead of the 7% automotive benchmark. Leads grew 12.4% month-on-month across 56 comparable dealers. CPL came in R32 lower at R478. Reputation held steady at 4.6★ with response rate up 4 points to 96%.

Actionable insights

Beta
Opportunity Reallocate spend toward top-CPL-efficient dealers
Your top 5 dealers by CPL efficiency (VW Bryanston, Audi Centurion, BYD Claremont, Audi Umhlanga, VW Sandton) are converting at R287–R443 per lead. Meanwhile, 8 dealers exceed R650 CPL. Redirecting 15% of underperformer spend could yield roughly 180 additional leads/month at current group-average CPL.
Watch Ford Pinetown showing early warning signs
3 consecutive months of declining action rate (11.2% → 9.8% → 8.4%) coincide with a 3-post drop in publishing cadence. Combined with 3 unanswered negative reviews, this points to reduced dealer engagement. Recommend an account manager check-in this week.
Risk VW Polokwane lead volume collapse needs urgent attention
28% MoM lead drop (50 → 36) despite views holding steady. Attribution model suggests the drop correlates with the new mobile lead form deployed 8 March. Recommend rolling back or A/B-testing form variants. This is already tracked as action #902.
Win BYD Claremont onboarding exceeded projections
First full month yielded 41 leads at R398 CPL — 24% better than the fleet-average onboarding baseline of R525. The dealer's own content contribution (12 photos, 4 posts) is above cohort average. Consider using this dealer as a case study when onboarding the two BYD Hatfield locations.
Pattern Group-wide response rate lift correlates with lead growth
Response rate improved from 92% to 96% this month; leads grew 12.4%. This confirms the causal pattern seen in Q4 2025. Maintaining ≥ 95% response is a cheap growth lever — worth codifying as an SLA in dealer agreements.
Generated by Claude Sonnet 5 · 14 April 12:26 · Template: Group Monthly Report v3 Edit prompt template

What iX Online delivered this month

Managed service

Posts published

312

▲ 18

Photos added

187

▲ 24

Reviews responded

242

96% rate

Activity (P+P+R)

741

▲ 7%

Leads / Activity

1.68

directional

Dealers covered

60/60

100%

Customer Journey Funnel

Percentages show conversion from the previous stage
PROFILE VIEWS 418,200 SEARCH VIEWS 326,196 PROFILE ACTIONS 42,239 WEBSITE / CALL / DIRECTIONS 19,127 LEADS 1,247 100% start 78.0% of views 12.9% of searches 45.3% of actions 6.5% of clicks
Profile Views418,200
100% start
Search Views326,196
78.0% of views
Profile Actions42,239
12.9% of searches
Website / Call / Directions19,127
45.3% of actions
Leads1,247
6.5% of clicks
Stage Count Conversion from previous % of top-of-funnel
Profile Views418,200— (start)100.00%
Search Views326,19678.00%78.00%
Profile Actions42,23912.95%10.10%
Website / Call / Directions19,12745.28%4.57%
Leads1,2476.52%0.30%
Overall conversion, views to leads: 0.30%

Dealer Health Scorecard

≥ 70 Good 45–69 Watch < 45 At Risk
Dealer Province Engage Reputn Profile Leads Overall Leads MoM
VW BryanstonGauteng8882767179▲ 22%
Audi CenturionGauteng7465816872▲ 14%
Ford PinetownKZN6258554956▼ 8%
BYD ClaremontW. Cape7172686469▲ 31% (new)
VW PolokwaneGauteng4138443540▼ 28%
Audi UmhlangaKZN8591788284▲ 9%
Showing 6 of 60 · 56 comparable

Reputation Health

New reviews

252

Responded

242

96.0%

Avg rating

4.6 ★

Negative (≤2★)

11

▼ 3
Positive 78%
Neutral 18%
Neg 4%

Top dealers · Leads

Audi Umhlanga82
VW Bryanston71
Audi Centurion68
VW Sandton64
Ford Westville61

Best CPL

VW BryanstonR287
Audi CenturionR341
BYD ClaremontR398
Audi UmhlangaR412
VW SandtonR443

Action List

Open full list →
📉
VW Polokwane P1
Leads dropped 28% MoM (50 → 36) — investigate listing or content with dealer.
Opened just nowType: LeadsDecline
⭐
Audi Centurion P1
Rating dropped from 4.6★ to 4.2★ — review recent negative feedback with dealer.
Opened just nowType: RatingDrop
📸
Ford Pinetown P2
No photos added this month — request showroom, stock, or team photos.
Opened just nowType: NoPhotos
⭐
VW Polokwane P3
No new reviews on 1,200+ views — consider a review-request campaign.
Opened just nowType: NoNewReviews

Per-dealer reports

60 individual reports · one per dealership
Dealer Sub-group Leads CPL Score Principal Sent
VW BryanstonHatfield Holdings71R28779Thabo NdlovuSent 14 AprView report →
Audi CenturionHatfield Holdings68R34172Marius v.d. WaltPendingView report →
Ford PinetownHatfield Holdings38R61256Sarah NkosiSent 14 AprView report →
BYD ClaremontVW Group41R39869Kobus P.Sent 14 AprView report →
VW PolokwaneHatfield Holdings36R71240Zanele M.PendingView report →
Audi UmhlangaAudi Group82R41284Priya S.Sent 14 AprView report →
VW SandtonVW Group64R44373Ntombi K.Sent 14 AprView report →
Ford WestvilleHatfield Holdings61R49170Deon B.PendingView report →
Showing 8 of 60